____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
A)Socialability
B)Addressability
C)Interactivity
D)Accessibility
E)Control

Question

Quizplus · Accepted Answer

Interactivity allows customers to engage with a company and respond directly to their marketing communications. This includes things like online chats, social media interactions, and customer feedback forms. By being interactive, companies can better understand their customers' needs and wants and adjust their marketing strategies accordingly.

Addressability refers to a company's ability to identify an individual customer and send personalized messages to them. Socialability and Accessibility are not directly related to this concept, and Control doesn't quite fit within the context of the question.

____ Allows Customers to Express Their Needs and Wants Directly