Conformity can be helpful when we are involved in ambiguous situations and don't know what to do. In this case, we do what others are doing because it provides us with

Question

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Conformity in ambiguous situations is often driven by informational social influence, where individuals look to the behavior of others as a source of information on how to act, assuming that others' interpretation of an ambiguous situation is more accurate than theirs.

Conformity Can Be Helpful When We Are Involved in Ambiguous