Lokhorst (2013) found that people were more likely to follow through on their promise to recycle when they made a public statement. This is an example of the

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The principle of commitment states that once people make a public commitment, they are more likely to follow through with that commitment to maintain consistency with their self-image and public image. Lokhorst's finding that public statements about recycling led to increased recycling behavior is an example of this principle, as individuals felt compelled to act in accordance with their public declarations.

Lokhorst (2013) Found That People Were More Likely to Follow