Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of
A) width of product mix.
B) product mix consistency.
C) depth of product mix.
D) a market mix.
E) a promotion mix.

Question

Quizplus · Accepted Answer

The fact that Procter & Gamble makes at least eight different laundry detergents suggests a deep product mix, as they offer a wide range of choices to consumers within the same product category.

Procter & Gamble Makes at Least Eight Different Laundry Detergents