The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shops carries fishing equipment, but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is ___, and the product mix of Bass Pro Shops is ____.
A)deep; wide
B)wide and deep; wide and shallow
C)deep and wide; deep and wide
D)wide; deep
E)wide; long

Question

Quizplus · Accepted Answer

Dick's Sporting Goods has a wide product mix because it offers a variety of different product categories. Bass Pro Shops has a deep product mix because it offers a large selection of models and brands within a specific category (fishing equipment).

The Various Products Carried by a Retailer Can Also Have