When banks add new services during the maturity stage,the objective they are most likely trying to achieve is
A)pruning items from the product line.
B)generating cash flow.
C)maintaining their market share.
D)filling geographic gaps.
E)increasing their share of the customer.

Question

Quizplus · Accepted Answer

During the maturity stage, banks often face intense competition and must find ways to differentiate themselves from their competitors. Adding new services is one way to increase their share of the customer and retain existing customers. This, in turn, can help maintain or increase their market share and generate cash flow. Pruning items from the product line or filling geographic gaps may be more relevant during the introduction or growth stages, respectively.

When Banks Add New Services During the Maturity Stage,the Objective