Max doesn't understand why Sharon refuses to study as much for the psychology exam as he. Sharon explains that grades just aren't as important to her. This difference in the reinforcing power of good grades for Max and Sharon is related to

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The difference in the reinforcing power of good grades for Max and Sharon is related to their values. Values are the beliefs and principles that an individual considers important, which in this case, influence how much importance they place on academic achievement.

Max Doesn't Understand Why Sharon Refuses to Study as Much