If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of
A) a brand extension.
B) line extension.
C) functional modification.
D) quality modification.
E) a new-to-the-world product.

Question

Quizplus · Accepted Answer

This is an example of a line extension because the company is introducing a new flavor within their current product line of Cool Whip. A brand extension would involve the company introducing a new product in a different product category, such as a chocolate-flavored cake mix. Functional modification involves making changes to the product's features or functions, while quality modification involves changes to the product's quality level. A new-to-the-world product is a completely new type of product that has never existed before.

If the Manufacturer of Cool Whip Were to Introduce a Chocolate-Flavored