Outback Steakhouse wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to them. Outback is currently in the ____ phase of new-product development.
A)business analysis
B)product development
C)test marketing
D)screening
E)idea generation

Question

Quizplus · Accepted Answer

Outback is in the idea generation phase, where they gather information and ideas from customers to identify potential new products.

Outback Steakhouse Wants to Expand Its Line of Food Products