Marketers at Starbucks have generated several ideas for new food products. Management has assessed whether these ideas are consistent with Starbucks' objectives and resources. Several product ideas were dropped after this analysis. The next stage of development for the remaining product ideas is
A)product development.
B)idea screening.
C)concept testing.
D)business analysis.
E)test marketing.

Question

Quizplus · Accepted Answer

Concept testing involves presenting the remaining product ideas to potential consumers to gauge their reactions and gather feedback before further development.

Marketers at Starbucks Have Generated Several Ideas for New Food