Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?
A) Idea generation
B) Business analysis
C) Commercialization
D) Test marketing
E) Screening

Question

Quizplus · Accepted Answer

Karla is asking Jeff to conduct a business analysis, which involves gathering financial data and making projections to determine whether the new product idea is financially viable. This is the stage that follows idea generation and screening, and precedes test marketing and commercialization.

Karla Tells Jeff That She Likes His Team's Idea About