Elena recently purchased a pair of sunglasses because she liked their quality, styling, and price. Her friend Katie purchased an almost identical pair, except that Katie's sunglasses had the name "Armani" imprinted on the side. Elena probably based her purchase decision on ____, whereas Katie apparently based her decision on ____.
A)price; product quality
B)real product differences; perceived product image
C)perceived product image; product quality
D)product value; perceived product image
E)product design; product quality

Question

Quizplus · Accepted Answer

Elena based her purchase decision on real product differences, such as quality, styling, and price. Katie, on the other hand, apparently based her decision on the perceived product image, as evidenced by the fact that her sunglasses had the name "Armani" imprinted on the side.

Elena Recently Purchased a Pair of Sunglasses Because She Liked