Victor thinks that a Lexus coupe is a quality vehicle, yet compared to a Mercedes Benz, he feels the quality of a Lexus is not as high. This demonstrates that the dimension of ____ is relative or difficult to describe without a basis of comparison.
A)consistency of quality
B)level of quality
C)differentiation
D)product features
E)product positioning

Question

Quizplus · Accepted Answer

Victor's comparison of the quality of a Lexus coupe to a Mercedes Benz implies that quality can be evaluated at different levels or degrees. Therefore, the dimension of level of quality is relative or difficult to describe without a basis of comparison.

Victor Thinks That a Lexus Coupe Is a Quality Vehicle