Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. In addition, Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large, urban cities. Since no other company makes a bike that has these specific attributes, Schwinn is creating
A)a commercialization.
B)consistency of quality.
C)level of quality.
D)product positioning.
E)product differentiation.

Question

Quizplus · Accepted Answer

Schwinn is creating a unique product that sets itself apart from competitors by incorporating specific features attractive to a niche market, which is product differentiation.

Schwinn Has Developed a New Bicycle That Has the Strongest