To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when
A) the company's prices are higher than the competition's.
B) the company introduces a new product.
C) consumers are willing to pay for product support services.
D) consumers perceive all products in a market to have essentially the same quality, design, and features.
E) the quality of the company's products is inferior to the quality of competing products.

Question

Quizplus · Accepted Answer

When consumers perceive all products in a market to have essentially the same quality, design, and features, companies emphasize product support services to differentiate themselves and add value beyond the basic product attributes.

To Differentiate Their Products, Companies Sometimes Emphasize the Product Support