If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy, it is using a(n) ____ deletion strategy.
A)run-out
B)immediate drop
C)slow-down
D)phase-out
E)drop-down

Question

Quizplus · Accepted Answer

A phase-out deletion strategy involves gradually reducing the product's availability and promotion until it is ultimately discontinued. If Splenda is allowing the product to decline without any changes in marketing strategy, it suggests a slow and deliberate effort to phase out the product.

If Splenda Decides Its "Splenda with Vitamins" Is Not Reaching