Select the true statement regarding nonprofit marketing.
A) Nonprofit marketing strategy should be developed to offer unrestricted alternatives and distribution activities that help accomplish the organization's goals.
B) Segmentation techniques used to identify target markets in for-profit businesses are also applicable to reaching nonprofit target markets.
C) A nonprofit organization usually attempts to serve fewer market segments than a for-profit organization.
D) Selection of the target market is the only major strategy development task in nonprofit marketing.
E) The narrowest definition of price should be used in developing the marketing mix strategy.
Correct Answer:
Verified
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