In nonprofit organizations,

Question

Quizplus · Accepted Answer

Nonprofit organizations typically serve a specific client public, such as a certain group of people or a specific cause, and therefore, their marketing strategy should focus on reaching and serving that client public. Other options are incorrect because nonprofit organizations may need to develop target markets (C), can use similar techniques to for-profit organizations (D), and may market ideas or services instead of goods (E). Option A is incorrect because not all nonprofit organizations focus on the general public as their target market.

In Nonprofit Organizations