Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.Which of the following is not a function of the packaging strategy chosen by Silk Soymilk?
A)It protects and preserves the product.
B)It offers convenience to customers.
C)It's size and shape help make storage easier.
D)It is less harmful to the environment.
E)It most likely appeals to children and those with active lifestyles.

Question

Quizplus · Accepted Answer

The passage does not mention anything about the packaging being less harmful to the environment. The other functions of the packaging strategy mentioned in the passage include protecting and preserving the product, offering convenience to customers, and helping with storage. It also suggests that the packaging may appeal to children and those with active lifestyles.

Scenario 14.2 Use the Following to Answer the Questions