Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of
A) a product line extension.
B) individual branding.
C) a brand extension.
D) a private distributor brand.
E) co-branding.
Correct Answer:
Verified
Q129: Scenario 14.2
Use the following to answer the
Q130: The series of thick and thin lines
Q131: Scenario 14.1
Use the following to answer the
Q133: The Fair Packaging and Labeling Act focuses
Q136: Scenario 14.2
Use the following to answer the
Q137: The package design of a bag of
Q255: Labeling is important for three specific reasons,
Q263: Which of the following statements about labeling
Q271: Garments must be labeled with the country
Q298: Federal laws require the disclosure of nutritional
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents