Josh is a vice-president for 20th Century Fox, a movie production company. He has the responsibility for managing the firm's marketing channels and its relationships with its marketing intermediaries. As a manager of its marketing intermediaries, part of Josh's role is to

Question

Quizplus · Accepted Answer

As a manager of its marketing intermediaries, Josh's role is to link film producers to other middlemen. This means that he is responsible for building and maintaining relationships with intermediaries such as distributors, wholesalers, and retailers who help get the movies to the end consumers. He needs to ensure that the right middlemen are selected for each movie and that they are effectively managed to maximize the film's reach and success in the market.

Josh Is a Vice-President for 20th Century Fox, a Movie