If FedEx-Kinko's decided to outsource all of its marketing efforts to the MaxPro Company,which specializes in advertising,sales promotion activities,and public relations,FedEx-Kinko's would likely be striving to practice

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Outsourcing marketing efforts to a specialized company like MaxPro is an example of integrated marketing communications, where all communication and promotional activities are coordinated to provide a consistent message to the target audience.

If FedEx-Kinko's Decided to Outsource All of Its Marketing Efforts