Kyle is preparing the promotional plan for Jansport backpacks in early May. This promotion will be executed in the month of August and will be a paid form of nonpersonal communication. It will be communicated to a target audience through a mass medium. Kyle is using the ___ form of promotion.

Question

Quizplus · Accepted Answer

Advertising is a paid form of nonpersonal communication that reaches a mass audience through various media channels such as television, radio, print, and online. In this scenario, Kyle is preparing a promotional plan for Jansport backpacks, which will be executed through a mass medium and communicated to a target audience. Therefore, it is clear that he is using the form of promotion known as advertising.

Kyle Is Preparing the Promotional Plan for Jansport Backpacks in Early