Michael Is Planning a Promotional Program for AirFam

Michael is planning a promotional program for AirFam.AirFam is a supplier of new energy-saving engines used to produce air conditioners.His company needs to promote these engines to manufacturers of air conditioners,so he is most likely to use ___,because it provides immediate feedback.The disadvantage is that it is _____ than advertising to reach one customer.

A) Sales promotion;more costly
B) Direct marketing;less effective
C) Sales promotion;less effective
D) Personal selling;more costly
E) Personal selling;less effective