When Hershey Dark Chocolate Kisses were introduced, Hershey promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ____ policy.

Question

Quizplus · Accepted Answer

The promotion strategy used by Hershey for Dark Chocolate Kisses is a pull strategy. This is because they targeted the end consumers and encouraged them to demand the product at their preferred stores, which would then create demand from retailers and ultimately lead to the product being stocked by them.

When Hershey Dark Chocolate Kisses Were Introduced, Hershey Promoted Directly