Ralph Lauren is planning a promotion where it will showcase all of its clothing lines to buyers at retail stores. It also plans to develop a direct marketing campaign that will use social media to introduce its new seasonal styles. Ralph Lauren is using ___ with the retail showcase and ___ with the social media campaign.

Question

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The retail showcase is an example of a push policy, where the focus is on promoting the product to the retailers who will then push it to the consumers. The social media campaign is an example of a pull policy, where the focus is on creating demand from the consumers who will then ask for the product at the retail stores. Ralph Lauren is using both push and pull policies in its marketing strategy.

Ralph Lauren Is Planning a Promotion Where It Will Showcase