An organization's promotion mix is viewed as an unchanging part of the marketing mix.

Question

Quizplus · Accepted Answer

An organization's promotion mix is not an unchanging part of the marketing mix. It can be adjusted and modified based on the marketing objectives, target audience, and overall marketing strategy. An organization may choose to shift its promotion mix from traditional advertising methods to digital marketing methods, for example, based on market research and consumer behavior. Flexibility is key in creating an effective promotion mix.

An Organization's Promotion Mix Is Viewed as an Unchanging Part