The primary goal of a media planner is to
A)choose the best commercial spots available.
B)develop a message that works well with the firm's target market.
C)achieve the appropriate message reach and frequency.
D)use a wide variety of media to ensure the entire target audience is exposed.
E)reach the largest number of people in the target market within the budget constraints.

Question

Quizplus · Accepted Answer

The Answer of The primary goal of a media planner is to
A)choose the best commercial spots available.
B)develop a message that works well with the firm's target market.
C)achieve the appropriate message reach and frequency.
D)use a wide variety of media to ensure the entire target audience is exposed.
E)reach the largest number of people in the target market within the budget constraints.

The Primary Goal of a Media Planner Is to