A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)
A) cost comparison indicator.
B) media comparison selector.
C) unit-price selector.
D) cost/person index.
E) vehicle/price indicator.

Question

Quizplus · Accepted Answer

A cost comparison indicator is a tool used by advertisers to evaluate and compare the costs of different media vehicles within a specific medium, relative to the audience size each vehicle reaches.

A Tool That Allows an Advertiser to Compare the Costs