Darcy presents an identification card at the supermarket checkout and has a microcomputer attached to her TV. Information from both of these is sent to a research facility. Darcy is providing
A) family behavior recording.
B) individual consumer jury.
C) single-source data.
D) advertisement exposure data.
E) detailed market research.

Question

Quizplus · Accepted Answer

Darcy's identification card and microcomputer attached to her TV provide single-source data, which is data collected from a single device or individual that tracks their behavior, purchases, and media consumption habits. This type of data is valuable for detailed market research as it allows for a more accurate understanding of the consumer's behavior and preferences.

Darcy Presents an Identification Card at the Supermarket Checkout and Has