Matrix analyses
A)Help assess business portfolios.
B)Divide businesses into successes and failures.
C)Are less complicated for the multinational company.
D)All of the above

Question

Quizplus · Accepted Answer

Matrix analyses are commonly used to assess a company's business portfolios, which involve evaluating each business unit on multiple dimensions (e.g. market growth rate and relative market share). This allows companies to determine the appropriate resource allocation for each unit and make strategic decisions about adding, divesting, or maintaining businesses.

While matrix analyses can help identify business units that are struggling or performing well, they do not necessarily divide businesses into clear successes and failures. Additionally, matrix analyses can be quite complex and may require significant resources and expertise, particularly for multinational companies.

Matrix Analyses