An entry wedge is

Question

An entry wedge is

Quizplus · Accepted Answer

An entry wedge is a strategic competitive advantage that a new company can use to break into an established pattern of commercial activity. It is a tactic used by new companies to overcome the advantages of established players in an industry. Therefore, option A is the correct choice. Option B is not specific enough as an entry wedge is not necessarily a competitive opening in an industry, but a strategy to create one. Option C is incorrect as established companies can also use entry wedge strategies to break into new markets or segments. Option D is therefore also incorrect.

An Entry Wedge Is