Customer loyalty:
A) Results in higher costs for customers.
B) Should be viewed by companies as a one-time source of revenue rather than as a long-term asset.
C) Can evolve into a customer being and advocate for the business
D) Cannot be expected to improve profitability

Question

Quizplus · Accepted Answer

Customer loyalty can lead to customers becoming advocates for the business, promoting it through word-of-mouth and other forms of recommendation, which is a valuable form of marketing.

Customer Loyalty