Which of the following statements is not true about costs?
A) Cost is the currency by which the benefits of all of the other value attributes are measured
B) The link between costs and operations comes directly through costs added in processes
C) As costs go up, perceived value drops, and then demand drops, reducing net sales
D) Costs generally play a minor role in customers' perception of value.
E) For the customer, cost is more than merely price

Question

Quizplus · Accepted Answer

Costs play a significant role in customers' perception of value, not a minor one. Customers often weigh the cost of a product or service against the perceived benefits, which directly influences their perception of value.

Which of the Following Statements Is Not True About Costs