In the Analytical Hierarchy Process, scores for pairwise comparison matrices of different brands for a single criterion are given by
A) the user subjectively
B) the analyst subjectively
C) the analyst at random
D) the analyst, studying the differences, and using subjective judgment

Question

Quizplus · Accepted Answer

The Analytical Hierarchy Process (AHP) involves the analyst studying the differences between options and using subjective judgment to score pairwise comparisons, integrating both objective data and subjective preferences.

In the Analytical Hierarchy Process, Scores for Pairwise Comparison Matrices