A Critical Marketing Task for a Venture Desiring High Growth

A critical marketing task for a venture desiring high growth is to ___.

A) In addition to serving current customers, marketers must rapidly identify, and acquire, new profitable segments to serve.
B) Deepen relationships with current customers to determine which other segments they may belong to which the venture could also serve profitably.
C) Develop a system to measure the effectiveness of marketing efforts that incorporates leading indicators.
D) Develop a system to measure the effectiveness of marketing efforts that incorporates trailing indicators.
E) All of the above.
F) None of the above.