Why is the competitive advantage of data analytics on the decline?
A) Lack of planning perspective.
B) Inadequate statistical applications.
C) Most businesses are running similar statistical techniques.
D) Unable to retrieve relevant data.

Question

Quizplus · Accepted Answer

Understand data ethics and the future of marketing analytics. Since 2013, the competitive advantage gained from using data analytics has started to wane. This is due to the fact that most organisations are running similar statistical techniques.

Why Is the Competitive Advantage of Data Analytics on the Decline