IGA supermarkets across Australia allow their store managers to tailor their product ranges to better cater for their customers' needs, selling locally manufactured products for example. The marketing structure this business is using is an example of the:

Question

Quizplus · Accepted Answer

describe how to manage the implementation of a marketing strategy. Organisations that operate across dispersed geographic regions may be best to structure their marketing department along regional lines so that each team can be close to their target market and cater for regional differences. This is known as a regional structure.

IGA Supermarkets Across Australia Allow Their Store Managers to Tailor