Which of the following statements about organisations going international is not correct?
A) The increasingly free trading environment makes international marketing easier.
B) Businesses that internationalise also increase their potential to gain new knowledge.
C) It is less risky for a company to enter an international market which shares similar cultural and business practices.
D) Gathering demographic data about a potential international market is part of the second stage of the international market research process.
E) All of these options are correct.
Correct Answer:
Verified
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