The online Instagram campaign, launched by Addict Aide in France, achieved a global reach as it was primarily shared by the forwarding of email messages, links to websites, or word-of-mouth in online discussion groups and other communities. This was an example of a successful:

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explain specific digital marketing methods. Viral marketing is the use of social networks to spread a marketing message. Because viral marketing messages are spread by friends and colleagues, they have a much greater chance of being considered than traditional advertising.

The Online Instagram Campaign, Launched by Addict Aide in France