The number of people who clicked through an advertisement and actually completed a marketing transaction determines the:

Question

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discuss the role of digital marketing in an overall marketing strategy. The conversion rate is determined by how many people who clicked through the advertisement actually completed a marketing transaction. This is the most effective marketing metric in determining the overall outcomes of the advertisement, but does not necessarily allow us to determine why the marketing effort was successful for each customer.

The Number of People Who Clicked Through an Advertisement and Actually