Which of the following statements in relation to e-marketing is incorrect?
A) Profiling information can be used to identify target markets in an online environment.
B) The 'click-through rate' as an online marketing metric is the percentage of people who visited a web page on which an advertisement appears, who actually clicked on the advertisement.
C) Customer relationship management is not possible in an online environment.
D) For some products, the internet and other communication technologies can be the means by which the actual product is distributed by the organisation to a customer.
E) one of the above statements is incorrect.
Correct Answer:
Verified
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