Freedom Furniture recently bought out one of their competitors, Bay Swiss, to create one retail entity. This is an example of:

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Horizontal channel integration occurs when organisations at the same level of operation are combined under one management structure, e.g. when a retailer buys out a competitor.

Freedom Furniture Recently Bought Out One of Their Competitors, Bay