As the marketing manager for Vodafone, you decide to embark on a direct marketing campaign with the objective of increasing your customer base. The direct marketing options available to you include:

Question

Quizplus · Accepted Answer

understand the major aspects of retailing. All of the options listed are forms of direct marketing, in which products are promoted directly to potential customers. Vodafone could use any or all of these direct marketing options for their campaign.

As the Marketing Manager for Vodafone, You Decide to Embark