Coca Cola rarely uses personal selling as one of its promotional strategies, instead opting for various mass-marketing approaches. Coca Cola understands that a disadvantage of personal selling is that:

Question

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understand the integrated marketing communications approach to marketing promotion and the major elements of the promotion mix. Disadvantages of personal selling include its time-consuming nature and limited reach, while the fact that the marketing message can be tailored to an individual customer's needs is a benefit.

Coca Cola Rarely Uses Personal Selling as One of Its