'Big Ben' pies often carry on-pack promotions, aimed to generate demand at the point of purchase. They also are regularly discounted for retailers, who then pass on the price 'special' to their customers. With regard to these promotional strategies, which of the following statements is correct?

Question

Quizplus · Accepted Answer

understand the integrated marketing communications approach to marketing promotion and the major elements of the promotion mix. In a pull policy approach, a product is promoted to consumers to generate demand upward through the marketing distribution channel. In a push policy approach, a product is promoted to the next organisation down the distribution channel, such as a wholesaler or retailer.

'Big Ben' Pies Often Carry On-Pack Promotions, Aimed to Generate