Your company decides that it needs a promotional campaign that will reach a lot of people at a relatively low cost per person. Subsequently your company will spend most of its promotional funds on:

Question

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describe different types of advertising and the steps in creating an advertising campaign. The main benefit of advertising is the ability it offers to reach a lot of people at a relatively low cost per person. While advertising is expensive, its ability to reach a lot of people makes it cost effective based on price per exposure.

Your Company Decides That It Needs a Promotional Campaign That