The business managers for each supermarket category at Coles are responsible for setting the retail price for each of the products in their category. They are also responsible for setting the promotional price and frequency of promotions. The business managers need to consider _______________ when setting these prices.

Question

Quizplus · Accepted Answer

understand the objectives that guide pricing strategies. The three major considerations in setting prices are demand, cost and competition. The relative importance of each will vary between organisations, markets, products, competitors and over time.

The Business Managers for Each Supermarket Category at Coles Are