Hotel rooms are most expensive on weekends and during peak holiday times. This pricing strategy is best described as:

Question

Quizplus · Accepted Answer

analyse demand to inform the development of an appropriate pricing strategy. Demand-based pricing sets prices according to the level of aggregate or individual customer demand in the market. The success of demand-based pricing depends on the organisation's ability to accurately forecast fluctuations in demand and to accurately predict consumers' price sensitivity.

Hotel Rooms Are Most Expensive on Weekends and During Peak