As an alternative to competing on price, companies can use a strategy of ____________ by focusing on product attributes such as uniqueness, quality, brand, image or service.

Question

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explain the role of competitive analysis in determining pricing. Organisations with a strategy of differentiation focus on product attributes such as uniqueness, quality, brand, image or service. When it is feasible, non-price competition is clearly preferable to price competition as it gives the organisation greater power to decide on the profit margin per unit sold.

As an Alternative to Competing on Price, Companies Can Use